Nokia, Integrity is Within
Nokia, being the former leading
mobile phone brand in the world was subject to various threats and competition
from other brands as the company found itself in an odd position where they
fell out of the smartphone race started by Apple and Samsung; they couldn’t
predict the future as Android and iOS significantly changed the industry back
in 2007. After that, Nokia quickly fell from the highest selling phone brand in
the world to Apple and Samsung.
Nokia was formerly bought by
Microsoft and Nokia began their Windows Phone Journey with a wonderful hardware
and Windows operating systems. Satya Nadella quickly found out that Nokia is
still a loss for their operations and thus, Nokia was sold off to HMD Global, a
Finnish company who bought the rights to the Nokia Brand and thus, Nokia
started afresh on 2016 with a line of Android Phones.
Nokia, as a brand has a bright future with Finnish R&D with
significant competition from other brands like Huwaei, Xiaomi, Apple and
Samsung. The challenge would be to engage in branding campaigns that highlight
Nokia’s heritage as a strong company with significant focus on warmth and
competence.
For the branding purpose, we
would like to introduce a master campaign that says “Nokia, Integrity is
within” with focus on the Bangladeshi Market. The campaign will
change the direction of the Brand similar to the nostalgia of Nokia, Connecting
People and thus, the campaign will engage the audience with various online and
offline campaigns across various verticals.
Considering
these factors, we can change the direction of the brand using the Integrity
factor and focus on user experience with the synergy of efficient hardware and
software leading to a rise in Brand trust and quality.
Comments
Post a Comment