Nokia, Integrity is Within


Nokia, being the former leading mobile phone brand in the world was subject to various threats and competition from other brands as the company found itself in an odd position where they fell out of the smartphone race started by Apple and Samsung; they couldn’t predict the future as Android and iOS significantly changed the industry back in 2007. After that, Nokia quickly fell from the highest selling phone brand in the world to Apple and Samsung.

Nokia was formerly bought by Microsoft and Nokia began their Windows Phone Journey with a wonderful hardware and Windows operating systems. Satya Nadella quickly found out that Nokia is still a loss for their operations and thus, Nokia was sold off to HMD Global, a Finnish company who bought the rights to the Nokia Brand and thus, Nokia started afresh on 2016 with a line of Android Phones.

Nokia, as a brand has  a bright future with Finnish R&D with significant competition from other brands like Huwaei, Xiaomi, Apple and Samsung. The challenge would be to engage in branding campaigns that highlight Nokia’s heritage as a strong company with significant focus on warmth and competence.

For the branding purpose, we would like to introduce a master campaign that says “Nokia, Integrity is within” with focus on the Bangladeshi Market. The campaign will change the direction of the Brand similar to the nostalgia of Nokia, Connecting People and thus, the campaign will engage the audience with various online and offline campaigns across various verticals.


Considering these factors, we can change the direction of the brand using the Integrity factor and focus on user experience with the synergy of efficient hardware and software leading to a rise in Brand trust and quality.

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