Online News in Bangladesh: Indefinite Possibilities
The sentence says it all;
Bangladeshis love news more than reality shows, dramas and going to the movies.
Reason, the nation has such an arrangement both in the economy and politics
that the excitement is beyond control each and every day.
Internet has become a recent
sensation in Bangladesh where organizations with names ending with ‘bd.com’ is
more than ever. The reasons are obvious. The road is smooth enough to sustain a
business and grow profit in the internet.
‘News’ in the form of visual
media was limited to the country a decade back when only BTV and a few private TV
channels existed. Then came the Television Channel Boom where all the channels,
despite their characteristics broadcasted news in all flavors.
Soon, someone had the idea to
launch a news site for the first time in Bangladesh and it was none but
bdnews24.com.
Then, a number of online news
agencies followed the same path and they thought of similar names. The names
were related to either bd/24 in some way. They followed the same user interface
in their websites that sometimes prove that the sites are quite identical in
terms of design and content.
Behind the scenario, a number of
issues are yet to be addressed. The quality of the content published in these
news sites are not up to the mark. Even sometimes, the contents are straight
way stolen from another site and then published without any permission and
leading to a breach of copyright laws.
There exists a great amount of
workforce behind the online news sector where people starting from the age
group of 18 years to people who are at the peak of their journalism careers are
working day and night to produce better contents that serve to the reader’s need
for information in no time.
How does the system work? One
might question. Yes, the system works with a good domain name. It has to be
catchy and meaningful. Then, a Facebook page is a must where all the news
uploaded are mandatorily served to the online audience. Then comes the question
of a number of contributors for the online new site. Basically, for the senior
posts, Journalists are recruited and for the correspondent posts, students
studying at universities are asked. In return, they are paid either on a
contract basis or on a month basis. Where does the money come from? Google AdSense
and the local ad network.
Speaking about possibilities, the
online news sites need a better framework. They use Wordpress/Joomla as their
site framework and some of them have bought paid Content Management Systems.
Despite that, they often find it hard to cater to huge traffic when there is a
rush in political/national development since a small number of people is adept
in maintaining and handling servers.
It will be increasingly hard for
the existing online news sites as BTRC has prepared a draft which will impose a
number of absurd rules and regulations which will certainly put the online news
industry in crisis. The rules state that the existing news sites have to place
their servers inside the country and the IP addresses are to be shared with the
government. Licenses are to be renewed at a high cost which is too much
considering the inception of a new media sector in Bangladesh. If the rules and
regulations are brought into effect, a deep crisis is knocking at the door.
On the other side, a great
potential has been already unlocked since Bangladesh has been ranked as the 26th
country in Asia considering the amount of software outsourced in dollars per
year.
The ideas and the thinktanks are
present but the online news sector lacks motivation. It needs a whole level of
maturity both in content and branding which will show an alternative path to
the costly print media as well.
Online News is the next big thing
in Bangladesh and the possibilities are endless. Beneath that possibility,
there needs a great deal of research and knowledge which will eventually help
these sites produce better and creditable content and reach out to millions of
people with information which they badly need.
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